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What is Cold-Pressed Juice?

 If you're reading this, then you probably already know cold-pressed juice is delicious. But do you know exactly why it is good for you?

Cold-pressed juice is made with a hydraulic press that uses thousands of pounds to extract liquid from produce. This machine does not use heat and it reduces oxidation (the process in which a substance changes when it is exposed to oxygen). Oxidation leads to loss of nutrients and growth of harmful bacteria.

When we cook fruits or vegetables or apply any kind of heat (blenders & other kinds of juicers produce heat; the pasteurization process also applies high heat), we actually destroy a good amount of beneficial nutrients and vitamins. The cold-pressed juicing process, however, helps retain a majority of those sensitive nutrients.

In addition, when you eat a solid food meal your body has to work hard to digest and break down fiber and material to be able to absorb the rest of the nutrients. If you have digestive issues, your body may struggle to properly absorb nutrients from solid food.


When fruits & vegetables are juiced, the cellular matrices of the food are broken down, which releases antioxidants & other vitamins from its cellular compartment. This means your body does not have to work as hard to break down fiber and the nutrients can be easily and quickly absorbed and used by your body.

Similarly, because several pounds of produce (more than you could ever comfortably eat in one sitting) are used to make one serving of juice, you are getting a larger dose of micronutrients versus what you would from a serving of solid fruits and vegetables.


The micronutrients found in fruits and vegetables not only help fight off disease but also help regulate and support all of your bodily functions and systems.

This is what makes cold-pressed juice so valuable.

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